On-Page SEO Fundamentals: Keyword Placement, Headings & URLs
On-page SEO is the process of optimizing individual web pages for search engines and users. It includes keyword placement, page structure, URLs, and internal elements that help Google understand page relevance.
1. Using Keywords Early in Content
Google places more weight on terms that appear early. Including the target keyword within the first 100 words signals immediate topical relevance.
2. H1 and Page Structure
The H1 tag acts as the main page title. It helps Google understand the topic hierarchy and page structure.
- Only one H1 per page
- Include the primary keyword
- Keep it descriptive and clear
3. H2 Subheadings for Topic Clarity
Using H2 tags for subheadings improves readability and provides semantic context. Including the target keyword in at least one H2 can slightly improve rankings.
4. Keyword Frequency (Without Stuffing)
Keyword frequency confirms topical focus, but overuse leads to keyword stuffing, which harms SEO.
- Use keywords naturally
- Focus on clarity, not repetition
- Write for users first
5. SEO-Friendly URLs
URLs are an underrated on-page factor. Optimized URLs are:
- Short and readable
- Include the target keyword
- Free of unnecessary parameters
Conclusion
On-page SEO fundamentals establish relevance and structure. Correct keyword placement, clear headings, and optimized URLs create a strong foundation for rankings.
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